Know the market.
Make your next move.
Find search demand, study the ads, compare the competition and check the page you send people to. Keep the evidence together.
What would you like to investigate?
Prompt shortcuts select a workflow and prepare editable inputs. Run a source query or import evidence to get actual data.
Find keywords worth testing.
Import a report or research notes.
Import CSV/TSV, including Google Keyword Planner exports. Up to 2 MB / 2,000 rows. Files are processed in this browser and are not uploaded.
Or paste a CSV table
Research results
A useful answer starts with a source.
Run a connected tool or import your own evidence. No sample metrics are presented as live results.
Keep the useful findings.
Saved locally in this browser, separate from your connected account reports. Export important work before clearing browser data or switching devices. Up to 12 reports.
Know what you’re looking at.
Ads & impressions
Public Google and Meta libraries show eligible ads. Reach, impressions and spend are restricted by country and ad category. Missing metrics do not mean zero.
Search demand
Keyword Planner and provider values are estimates. Advertiser competition is different from organic SEO difficulty. CPC is not a guaranteed future click price.
Shopping & competitors
Shopping snapshots show visible offers; they do not expose a merchant’s private feed. Domain overlap reflects the provider’s keyword database, not all market activity.
Audits & tracking
Lighthouse reports performance, accessibility, best practices and SEO. A screenshot supports visual review. Tracking requests are observations, not a conversion or consent certification.