1. Start with your own website
Create unique helpful pages, clear navigation, descriptive titles, working links, mobile-friendly pages and a sitemap. Ensure important pages are not blocked by noindex or authentication.
2. Google Search Console
Verify your domain or URL property at https://search.google.com/search-console/ and submit your sitemap. Monitor indexed pages, search queries, impressions and clicks.
3. Bing Webmaster Tools
Set up at https://www.bing.com/webmasters/ or import a verified Google Search Console property when offered. Review indexing, crawl issues and keywords.
4. Local and map discovery
If eligible, claim Google Business Profile, Apple Business and Bing Places. Keep your verified details accurate; not every website or internet business qualifies for local profiles.
5. Measure actual outcomes
Set up analytics and meaningful conversion events. Check real inquiries, subscriptions and purchases by channel instead of assuming all additional impressions are valuable.
Implementation checklist
Use our free SEO planning tools →
Official documentation: Google local ranking · Apple Business · Bing Places · Google structured data