01 / AEO
An AEO content audit you can actually act on
Review one important page for clear answers, useful evidence, and discoverability. Then track a small, repeatable sample of AI answers.
Read the practical guide →The practical field guide
Find the opportunity.
Make the page more useful.
Ten guides to search visibility, AI workflows, and the customer questions your competitors have left you room to answer.
Move from a research clue to a focused change, then record what happens. These guides build on our introductory SEO, AEO, and keyword articles.
02 / SEO
How to improve search rankings: a focused 30-day work plan
Choose a useful page, fix discovery problems, improve its answer, and review evidence without promising a ranking deadline.
Read the practical guide →03 / Technical SEO
Robots.txt and AI crawlers: what to allow, what to check
Understand crawling, indexing, search discovery, and model-training controls before changing your robots.txt file.
Read the practical guide →04 / AI workflows
Use Claude Code for an SEO audit that leads to a tested fix
Give Claude Code a bounded repository task: inspect a template, explain the issue, make a focused change, and verify the generated pages.
Read the practical guide →05 / AI workflows
Use ChatGPT Work to turn keyword research into a decision brief
Bring your source files, business context, and competitor evidence together in a research workflow you can review.
Read the practical guide →06 / AI workflows
Use Codex to ship SEO improvements with evidence
Move from an audit finding to a focused implementation, preview, release, and live check without confusing a code change with a ranking result.
Read the practical guide →07 / Keyword research
Find keyword opportunities in your own Search Console data
Turn queries and pages into a short list of useful updates before buying more keyword data or publishing another article.
Read the practical guide →08 / Keyword research
Find missed keyword opportunities with competitive research
Find the customer questions competitors serve, identify what is missing on your site, and prioritize a useful response instead of copying their content plan.
Read the practical guide →09 / Automations
Five SEO automations that produce useful decisions
Automate repeatable collection and checks, keep exceptions visible, and measure the review work as well as the time saved.
Read the practical guide →10 / Measurement
Your page gets impressions but few clicks. What should you change?
Diagnose the query, result, page, and next step before rewriting the title or publishing another near-duplicate article.
Read the practical guide →Start with one opportunity
Read the competitive research guide, record five candidates, and choose one improvement you can verify.
Download the blank worksheet